Marking time
Few posts and no new editions in 2011, but readers are still finding FOCUS/midwest.
Here’s a look at the magazine by the numbers, as of Dec. 31, 2011.
32,212: Hits on the magazine’s website, focusmidwest.com, since its creation in Oct. 8, 2008. That’s an increase of nearly 8,700, or 37 percent, in the past year.
2: New public posts on the website since Dec. 31, 2010.
2,158: Web hits for “Fears and lobbying,” an investigation of a former Illinois businessman. That’s 1,315 more in the past year. The special report, partially funded by the St. Louis Press Club and reformatted as a PDF, also separately garnered nearly 1,500 additional reads on Scribd this year, for a total of 2,826 so far.
4: Number of prototypes, or sample, editions of FOCUS/midwest magazine posted in 2010 on Scribd and Issuu. If you haven’t seen them, you can get to the fall edition here http://bit.ly/b7nMRs and winter here http://bit.ly/fSIjJ6
9,052: Total reads for the four prototypes. That’s 5,452 more readers in 2011.
0: How much money FOCUS/midwest has sought, or generated, in advertising or subscription income.
0: Number of prototypes posted in 2011.
Interested in the future of FOCUS/midwest? Check back in two months for an update.
Or email focusmidwest@yahoo.com
